Major Causes And Consequences Of The American Civil War

Eric Fung Mr. Ferretti APUSH 16 September 2015 1). Historical Causation (Cause and Effect): CE Explain the major causes and consequences of the American Civil War. In general, the American Civil War is thought to have started mostly because of a discrepancy on how to handle slavery. The difference in opinion is most likely a result of political, economic, and religious tension within the country. Before a civil war was even thought about, southern leaders spoke of freeing their slaves and many predicted the demise of slavery due to a lack of efficiency. In 1793 with Eli Whitney’s cotton gin, cotton soon became the most popular southern crop leading to a revival of interest in slavery. With cotton, the south gained a large amount of profit and this benefitted northern shippers while Great Britain also depended on this cotton. Thus the Cotton Kingdom which developed at least half of the world’s cotton grew and gave cotton growers much power (The American Pageant 350-351). While slaves became popular again, they still basically had no political or civil rights (359). Eventually, certain groups realized that the ethical rights of the slaves were being violated and abolitionist groups as well as antislavery societies came about (362). Eventually, in response to the anti-slavery, slave owners responded by justifying slavery with the Bible as well as Aristotle (365). With this began the split between pro-slavery and anti-slavery sections of America, mostly a split between theShow MoreRelatedThe American Civil War878 Words   |  4 PagesIntroduction A civil war is a prolonged high-intensity conflict between people, countries, or parties, which is usually barefaced and armed. Every war has its causes either acceptable or not and some are inevitable. Commonly, civil wars are between countries within a state. It results from one country aiming to make implementations on their governing policies or take control of certain areas within the state. 1Civil War refers to the American Civil War, which took place in the year 1861 to 1865Read MoreIn What Way the African Americans Shaped the Course and Consequences of the Civil War? Confine Your Answer to the Years from 1861 and 1870.1038 Words   |  5 PagesIn what way the African Americans shaped the course and consequences of the Civil War? Confine your answer to the years from 1861 and 1870. Immediately after the election and inauguration of Abraham Lincoln, the newly-established Republican Party’s presidential nominee, eleven states of the South seceded from the Union. These events marked the beginning of the Civil War and the war was a result of many political tensions that had emerged between the North and the South in the prior decades, allRead MoreTime Line 21050 Words   |  5 PagesPeople/Event(s) to American History in column C. See complete instructions in the Syllabus for the Module 3 assignment entitled. â€Å"Timeline Part II.† NOTE: The timeline project does not need to be submitted to turnitin. NOTE: Please write your answers in a clear and concise manner. Limit your submission of the Timeline Part II up to 250 words per topic/subtopic. For example, if a topic is divided into 3 subtopics, you may write a maximum of 250 per subtopic listed. Be sure to cite all sources. Major Event/EpochRead MoreCivil War : Causes And Consequences962 Words   |  4 PagesCIVIL WAR – Causes and Consequences The word war in itself is a very unpleasant term signifying trauma, death and destruction. It is the epitome of human selfishness and cruelty. Ever since the existence has been known, people have been fighting against each other for various issues, ranging from small family matters to the huge international issues. Having said that, we need to keep in mind that every war needs a trigger that leads to a very devastating consequence once it ends. There have beenRead MoreThe War Of The Civil War964 Words   |  4 PagesThere wasn’t one sole cause of the Civil War but there were many events that took the country to war and put brother against brother and states against states. Abraham Lincoln wanted to preserve the union and that could only be attained by civil war. Slavery which was an underlying cause for the war played its role in the division that divided the North against the South. Ultimately the preservation of the union, slavery and the consequences and conflicts leading to the Civil War all rested on PresidentRead MoreThe Rise Of The Civil War1096 Words   |  5 Pagesof the 1850 s were the years leading up to Civil War in which many events took place that changed America. Many factors contributed to influencing the Civil War. The three major factors leading up to the Civil War were the Fugitive Slave Act, the Kansas- Nebraska Act, and the anti-slavery violence of John Brown. All of these significant events changed American in either one way or another. Growing tensions between the North and the South led to major factors during the 1850s. The Fugitive SlaveRead MoreThe Civil War Of The United States1605 Words   |  7 PagesThe Civil War of the United States was a major and influential event in the history of our country. The Civil War shaped our nation and how we think of liberty in general. Such a big event in our antiquity must have been caused by a series of dominant events. However, a War of this size has many effects to go along with it. T he most common effect thought of is the freedom of slaves, however, the Civil War was not just a war fought for freedom. One major cause of the Civil War was the issue of slaveryRead MoreThe American Revolution: Sowing the Seeds for the Civil War1587 Words   |  6 PagesThe American Revolution: Sowing the Seeds for the Civil War The time of the American Revolution was the most critical period of time in all of American history. This was a period of time in which the foundation of our nation was set down: a strong foundation will lead us to greatness, a weak foundation will not. Along the path, if a part of the foundation crumbles or falls, it will take immense energy to fix it, and even if it heals, it heals with an ugly scar, a mark in our history. The mistakesRead MoreRace And Reunion : The Civil War1581 Words   |  7 Pagessouth. Striving for a reunion, a majority of American white communities close obscure the civil war racial narrative would only fade. In race and reunion: The Civil War in American memory, by David Blight, represents how Americans chose to remember the Civil War conflict, from the beginning of the turning point of the war. The two major themes race and reunion, demonstrate how white Americans adjusted and altered the causes and outcomes of the Civil War to reflect their particular i deas regardingRead MoreIndustrial Revolution After The Civil War956 Words   |  4 Pages The Inusterial Revolution after the Civil War Between 18-19th centuries after the Civil War, a chain of events occurred that brought about several changes in the way that people lived and worked in the United States.This period ranges from the time when cities started growing rapidly because human hand labor was drastically changed to machine labor. These events started the American Industrial Revolution, which later affected African American socially, economically and politically. However, many

Effects Of Education On Public Schools - 988 Words

Intro The United States of America, a country full of opportunities, growth, and freedom. Education in America is the key to life, the possibilities are endless when you have an education. But what if the quality of your education was poorly? In Washington state roughly 10 Billion dollars are spent on education, but not all of it is spent on schools. Since school funding is left to the states this can have a bias or an unrestricted bias on how money is being spent. This controversy and bad quality of education caused McCleary vs. State of Washington. Which, if you have a child in k-12 you should be very grateful that two parents stood up and took this social issue to court. Target Group This social issue is affecting many†¦show more content†¦Also seems unequal because every state does not have the same tax revenue, some may have less than others, if there is not enough high educated residents in a state, which is an outcome of low funded schools. Finally someone in Washington state did something about it, Matthew and Stephanie McCleary took it to court. Claiming that Washington state was not meeting its Constitutional duty, which the court thankfully ruled in their favor. The court ruled in their favor because Washington state is not fully funded transportation and staff salaries and benefits. It was found that the legislature cannot maintain that it is fully funding basic education through its funding formulas. Current Proposal There currently is a bill out, number 6195 that proposes that states will have to fully fund k-12 public schools. This includes transportation, materials, supplies, operating costs, full-day kindergarten, and class size reductions. All was caused by the McCleary lawsuit. This bill includes specifics with its funding, one of the important ones is class sizes. It had been proven and said that children can not and will not learn as well by having so many kids and only having one adult looking after the kids. Not only that, but they build better social skills, by always being included and obtain healthy habits. This bill is also introducing free and accessible all day kindergarten for kids,Show MoreRelatedThe Effects Of Sexual Education On Public Schools1702 Words   |  7 PagesI. Abstract Sexual education being enforced in public schools is important and it should be taught in all schools. Young adults are learning that it is important to wait until marriage to have sex. Sexual education taught in public schools does raise a couple of eyebrows because some parents think that young adults should not learn about sex at their age. Sexual education is very important for young adults to either use abstinence or condoms. Sexual education in schools are the proper classes forRead MoreThe Effects Of Sexual Education On Public Schools908 Words   |  4 PagesHow Sexual Education In Public Schools Benefit By: Michelle Schlichting English Composition I November 2015 Sexual education in public schools has many benefits. This is of course if every public school would be willing to provide their students with the opportunity to be able to take this class. Therefore I believe that some sort of sexual education class should be provided to all high school students in public schools. Sexual Education should be taught in high schools for quite a numberRead MoreThe Effects Of Homework On My Public School Education880 Words   |  4 PagesLooking back on my public school education, I recall traipsing home from school with elation. Finally, I was free from sitting, thinking, and working! Then, my mother would inquire about homework and my evening would go up in proverbial flames. Today, homework continues to be a topic of heated debate. Some believe that homework reinforces what students learn at school while others protest that the amount of work drags students down. So, what action are schools and teachers taking for or against homeworkRead MoreHome Schooling1155 Words   |  5 PagesCauses and Effects of Home Schooling Children Imagine that a child is approaching the age when he or she will begin schooling. So many questions are racing through a parents mind. Is the child going to receive the best education possible? Can all of the child’s emotional, psychological, and intellectual needs be met at public school? Questions like these are the reason why, so many parents around the country have chosen to take education into their own hands. Parents lack confidence in public schoolsRead MoreSchool Choice For K 12 Students1539 Words   |  7 PagesAbstract School choice for K-12 students is still a controversial education reform topic. Choice programs for education include school vouchers, tax-credits scholarships, individual tax credit, and Education Savings Accounts (ESA), provide financial support to families who wish to access private schooling for their child (Wolf, 2016). There are now 61 private school choice programs in 30 states and the District of Columbia (Forster, 2016). Texas publicly funded school choices are limited to publicRead MoreDefinition Of The Problem Of Public Schools776 Words   |  4 PagesDEFINITION OF THE PROBLEM Introduction Education is the foundation of success. â€Å"The operation and oversight of public schools in the United States is typically the responsibility of states and local communities†. (Anderson, L.) Parents make decisions about their children s education with the hope that they are receiving a quality education that prepares them for college and eventually a successful career. The amount of funding available for education influences the effectiveness and efficiencyRead MoreScience As An Environment For Learning959 Words   |  4 Pagesrole science plays in public education this paper will address not only the concepts of coaching and instructing students as they learn the importance of the science world and the role it plays in educating students alone with their parents within the settings of the public school. Science plays a great role in our every day lives. As we view science through the eye of public education we will experiment science and education as an antidote, learn the evolution of education in science and examineRead MoreImmigrant Children and U.S Education1257 Words   |  6 PagesAware of the free education provided by the United States government to any school age children, immigrants both legal and illegal continue to be attracted to the United States, migrating in an attempt to provide better opportunities for their families and themselves. As the number of illegal immigrants living in the United states continues to rise and the percentage of illegal immigrant households which consist of children also continues to rise, it is important for the American government to examineRead MorePresident George Bush s No Child Left Behind Act Of 20071263 Words   |  6 PagesPolitics have made up a large part of public education in the United States of America since Anglo-Saxons came over from Europe. The effects that politics and governmental policies have had on public education have been evident throughout the history of the United States and ar e still apparent today. Beginning with assimilation and acculturation in the 17th century and continuing on to programs such as President George Bush’s No Child Left Behind Act of 2001 and the Mississippi Healthy Students ActRead MorePrivate Education in Rural India: Status and Opportunity1115 Words   |  5 PagesTopic School Education - Private Participation for Educating Rural India Title of the Project Private Education in Rural India: Status and Opportunity Kripal Singh Niranjan, Private Education in Rural India: Status and Opportunity I. Introduction: World Bank statistics found that fewer than 40 percent of adolescents in Rural India attend secondary schools. The Economist reports that half of 10-year-old rural children could not read at a basic level, over 60% were unable to do division

Arguments X

Arguments: X-Ray Tests Both Security, Privacy Sample Essay In composing essays. it is of import to cognize where your information comes from in order for your information to be considered relevant. When you are making any type of composing particularly academic it is necessary to cognize the beginning of your information every bit good as the writer who has provided the information in order for you to cite your stuff every bit good as backup for the stuff you present. This is equal because with cogent evidence and mention. your reader knows that he or she is non looking at stuff that is merely made up instead. he or she is looking at stuff backup by research. It is besides of import to include the writer if you or utilizing his or her work within your authorship. In the following few paragraph. I will analyse the essay called â€Å"X-ray Trials both Security. Privacy† . written by Thomas Frank on the issue of the usage of X raies. Thomas Frank negotiations about how scientists struggled for old ages to construct a successful x-ray mac hine that can look through a individual vesture to descry any concealed arms such as guns and knives. Frank negotiations about how scientist wanted to bring forth an x-ray machine that would bring forth expressed images of passenger’s organic structure. â€Å"X-ray Trials both Security. Privacy† . is an essay that was written on December 27. 2006 by a letter writer for USA Today. This USA letter writer goes by the name of Thomas Frank as mentioned above. It is of import to cognize when this essay was written in instance there is a alteration in information or an update within the system that wasn’t mentioned with the essay in instance you are utilizing the information as a beginning. For illustration. if I was to compose and academic paper and utilize information from another beginning other than myself. I would hold to give that individual the right commendation. but the regard for citing their stuff. It is besides of import to cognize when the essay was written for mention intent in instance any information has to be cited. The information in this essay is of import because it talks about the usage of an airdrome X raies and how the TSA is does a digital strip hunt and let for the images being taken to be stored temporarily. Marc Rotenberg said. â€Å"People truly necessitate to understand that the TSA is seting in topographic point engineering that does in fact do a digital strip hunt and shops those images at least temporarily. † An advocator doubting TSA confidence is feared by the idea that the machine could bring forth these images and they are subsequently found on the cyberspace. Thomas Frank said. â€Å"The engineering. called backscatter X ray. shoots low-intensity X-ray beams that penetrate vesture and resile off a person’s tegument. or scatter backward. Detectors detect backscatter X raies to make an image of the person’s organic structure and points being carried. such as tickers. keys and arms. † So with that being said the backscatter it’s said to demo th e relevant other than what needs to remain unknown. Harmonizing to Ellen Howe a spokeswoman of TSA. â€Å"There’s a privacy-security balance. † â€Å"We can see what we need to see without seeing what we don’t need to see. † When it comes to the claims the writer is doing within the essay. he is truly non the one devising claim whether. he is truly merely composing on the footing of other people and their cognition of the used equipment. The writer negotiations about the advantages and disadvantages of the x-ray engineering which can easy be considered as his claim. because of the engineering hive awaying images of the airdrome riders. The manner the writer backs up his claim is by utilizing the words from other beginnings. There are many names mentioned in the essay and with those names that are mentioned. the writer is allowing his readers know what was said and who said it by the citations Markss within the essay. Within this essay you will see that the other depends on other beginning for the information that he provides within the essay. .u5d86e3b45b7a2ebb511a941db2e1130a , .u5d86e3b45b7a2ebb511a941db2e1130a .postImageUrl , .u5d86e3b45b7a2ebb511a941db2e1130a .centered-text-area { min-height: 80px; position: relative; } .u5d86e3b45b7a2ebb511a941db2e1130a , .u5d86e3b45b7a2ebb511a941db2e1130a:hover , .u5d86e3b45b7a2ebb511a941db2e1130a:visited , .u5d86e3b45b7a2ebb511a941db2e1130a:active { border:0!important; } .u5d86e3b45b7a2ebb511a941db2e1130a .clearfix:after { content: ""; display: table; clear: both; } .u5d86e3b45b7a2ebb511a941db2e1130a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5d86e3b45b7a2ebb511a941db2e1130a:active , .u5d86e3b45b7a2ebb511a941db2e1130a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5d86e3b45b7a2ebb511a941db2e1130a .centered-text-area { width: 100%; position: relative ; } .u5d86e3b45b7a2ebb511a941db2e1130a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5d86e3b45b7a2ebb511a941db2e1130a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5d86e3b45b7a2ebb511a941db2e1130a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5d86e3b45b7a2ebb511a941db2e1130a:hover .ctaButton { background-color: #34495E!important; } .u5d86e3b45b7a2ebb511a941db2e1130a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5d86e3b45b7a2ebb511a941db2e1130a .u5d86e3b45b7a2ebb511a941db2e1130a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5d86e3b45b7a2ebb511a941db2e1130a:after { content: ""; display: block; clear: both; } READ: Christopher Columbus Voyage EssayThe essay has many citation Markss. which are set in topographic point to cite words and statements made by other people. The other chooses this signifier of composing so that he can be in the clear of any information used that can non be proven true. In this essay. the writer is merely clambering visible radiation on the issue of these X raies being used. and the merchandise that comes from this engineering. Therefore. the claim the writer is doing is considered facts from the point of position of people whom are relevant in the state of affairs every bit good as knowing about the engineering. Each individual the writer quoted was portion of some type of association or concern. whether he or she was a spokeswoman or the executive manager of the Electronic Privacy Information Center. Since. the claim was identified as the writer speaking about how the usage of the new machines are seeing a individual entire profile while the company is saying that the machine is merely seeing what needs to be seen such as arms or anything thing found on the individual organic structure. The warrants for this claim would be the fact that the images are being stored and that they are considered to be expressed images. The essay merely elaborates on the footing of the new x-ray machine and how they were proving it out to do certain that the lone thing that is being shown is things such as arms. tickers and so on. The people doing statements within this essay. sets up information show that the readers have both mentalities. negative and positive so that he or she can do his or her ain premise on the new engineering. To reason. even though the writer essay is chiefly statements made from other people. he is doing his point without making simple researches but by having equal information from a critical beginning. In reading the essay. I as the receiving system and reader felt that the essay was an effectual statement because it non merely got the position of one beginning but many. These many beginnings stated their points of positions and their information with hopes to non merely gets their points across but to an mentality whether it was good or bad on the engineering being tested. I do believe that the writer Thomas Frank should hold went more in item with the truth of this system every bit good as the constituents. Even though the writer has a good written essay. it could hold used a bit more information that was straight quoted from other beginning. Mention hypertext transfer protocol: //usatoday30. usatoday. com/news/nation/2006-12-26-backscatter_x. htm Copyright 2011 USA TODAY. a division of Gannett Co. Inc.Posted 12/26/2006 10:36 PM ET |Updated 12/27/2006 7:07 AM ET| |

Starbucks Marketing Case Study free essay sample

They have a wide variety of different products. Their main product that they are well known for is their line of premium coffee products. They offer more than 30 blends and single origin coffees, hand crafted espresso and blended beverages, Tazo teas, a line of bottled frappuccino coffee drinks and Starbucks dubbleshot. They also offer an exclusive line of Starbucks Barista home espresso machines, coffee brewers and grinders, freshly baked pastries, a line of super-premium ice cream, a line of premium chocolate, sandwiches, salad, coffee mugs and coffee accessories, compact discs, and assorted gift items. 2. ) What advantages does McDonald’s have in competing with Starbucks for coffee sales? McDonald’s have some advantages over Starbucks in competing for coffee sales. First they have more business on a daily basis. Serving more customers daily increases their chances at selling more coffee. McDonald’s has recently over the last few years really increased types of coffee drinks that they offer. They have similar premium coffee drinks as Starbucks, such as a Frappie which is like Starbucks Frappuccino. They now have chocolate Frappies along with hot chocolate beverages. They have also recently made their coffee a premium beverage whereas before it was more of a standard coffee. Another advantage that McDonald’s has over Starbucks is the price. For a similar drink you can pay one to two dollars less at McDonald’s then at Starbucks. The service is much faster at McDonald’s then at Starbucks. People that are in a hurry might choose to go to McDonald’s to get practically the same drink in a much faster time then at Starbucks. Price and time are the main advantages that McDonald’s has over Starbucks. McDonald’s also has a bigger variety of food items that attracts more customers then what Starbucks has. This gives McDonald’s more of an opportunity to sell more premium coffee drinks. What changes in society help Starbucks become successful? There has been a great increase of coffee drinkers in the U.S. over the years. There are more than 166 million coffee drinkers in the U. S and this number continues to increase steadily since the mid 1990’s. People ages 25-29has increased from 42%-66%, ages 30-59 has increased from 33%-46%, and even ages 60 and older has increased from 14%-20% in their out of home coffee consumption. The biggest increases of out of home coffee drinkers are people who drink coffee at work. These people are more and more buying their coffee outside of the office. Starbucks has made drinking coffee a social phenomenon. People can enjoy coffee beverages in a comfortable atmosphere while chatting with friends, working on school or work related items, reading a newspaper and more. It allows consumers to enjoy personal time out to relax or hang out with friends. 4. ) What strategic factors account for Starbucks’ long term success in building brand equity? One of the main keys for success for Starbucks in building the brand is their focus on quality, starting by the quality of the whole bean, the freshly roasted gourmet beans, its packaging, transportation, until it’s brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a â€Å"complete customer experience† by creating a look in their stores that emphasized on comfort in terms of design, colors, furniture, music and even service. The introduction of the coffee shop concept made it a â€Å"personal treat† for the customers and a â€Å"Third Place† after home and office. In addition to diversifying their offering to include brewing machines for the customer to get the same quality coffee brewed in its shops. Partnership has also contributed building Starbucks brand, those partnerships with reputable corporations like United Airlines, Pepsi, Kraft, Dryer’s and Capitol Record helped Starbucks to create a positive brand image in the market as it successfully managed to utilize the brand name of these well-known companies for promoting for itself as a brand. Those partnerships showed how Starbucks also cares for innovation by offering new products that would grab different ustomers’ attention. 5. ) What are the advantages of the Starbucks Card to the company and to consumers? The Starbucks card has been very popular. For the company there can be many advantages. The first advantage is that they are receiving money for items that haven’t actually been sold yet. 27 million cards in use and 400 million dollars in sales in the first quarter in 2008 alone. This card has been so successful for the company that it has been launched internationally. This helps to also build brand loyalty by having consumers to keep returning and filling their cards. This card is convenient for consumers because it can be reloaded easily at the Starbucks website or at the Starbucks store. It is easier then rummaging through a wallet for cash and it doesn’t have identity theft worry as credit cards do, also no credit is required for these cards since they are prepaid. These also can be great for gift giving to others also. They are the gift that can keep giving. 6. ) What recommendations do you have to improve Starbucks’ competitive position? There are a few things that Starbucks should do to improve competitive position within the market. I was shocked to find out that Starbucks doesn’t offer any discounts on any of its products or offer any sales for the consumer. In a tough economic market that the U. S. is facing right now many consumers have to spend their money more wisely. I think that if Starbucks had a rewards program of some sort this would help to continue to build brand loyalty. For example with the Starbucks card they could have something set up every $25 or $50 spent on the card they could receive something free or discounted. They could have some kind of preferred card set up too where the consumer can receive a discount on their purchase. It wouldn’t have to be every purchase it could be on every tenth visit or something similar to that. I think that Starbucks also should have sales. This could be on their coffee products or even some of the other items that they sell. With many other competitors out there such as Panera Braed that offer their customers deals or extra free items, Starbucks really needs to add things that make their consumers feel important. 7. ) Evaluate Starbucks’ mission statement and guiding principles. What do they suggest about the company? There are six guiding principles about Starbucks. 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the way we do business. 3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 4. Develop enthusiastically satisfied customers all of the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success. These guiding principles give Starbucks a business identity and make sure of the strategic targets of Starbucks. In these guiding principles, Starbucks can change their attitude about employees for motivating them. On the other hand, Starbucks also takes the social responsibility. There are seven mission statements about Starbucks: 1. Understanding of environmental issues and sharing information with our partners. 2. Developing innovative and flexible solutions to bring about change. 3. Striving to buy, sell and use environmentally friendly products. Recognizing that fiscal responsibility is essential to our environmental future. 5. Instilling environmental responsibility as a corporate value. 6. Measuring and monitoring our progress for each project. 7. Encouraging all partners to share in our mission. These mission statements expound the developing target of Starbucks and are suggestions for their developing strategies. In these mission statements, Starbucks researches the now products for their customers, pays attention to its employees, and is in close communication with business partners.

Launching Instant Coffee in Indian Market

Introduction Since ages Indians have been more inclined towards tea rather than coffee. As such, marketing coffee in India can be a tough job. But owing to the marketing strategies of companies like Starbucks, a trend of coffee drinking has started picking up, especially among the younger generation.Advertising We will write a custom essay sample on Launching Instant Coffee in Indian Market specifically for you for only $16.05 $11/page Learn More There are certain local companies also that manufacture coffee. But the quality of such brands is not up to the mark and moreover, the target customers of such companies are the middle class customers. Middle class people include the small business people, professionals. Even the canteens in colleges and universities serve these brands of coffee. It should be understood that the market trends differ from country to country. India is a developing country and as such, the people are not accustomed to the tradition s of the Western countries. The existing managerial literature proves that the marketing strategies available for internalization are not basically the same across cultures (Cayla Arnould, 2008). But as studies and surveys show that India is fast catching up with the Western culture, it is expected that the coffee culture will also soon be prevalent among the people. This report analyzes and justifies a marketing plan for the introduction of instant coffee into the Indian market. The paper also outlines the possible drawbacks and the means to overcome them. The following flow chart demonstrates the graphical representation of the marketing plan. Figure 1: Marketing Plan (McDonald Keegan, 2002) In this report, we shall analyse the performance of coffee in the Indian market using SWOT and PESTEL analysing methods.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Analysis/Audit Exter nal Audit This kind of audit is done on variables that the organization cannot control. One of the most commonly used tool for analysing the market of any product is PESTEL. It means the Political, Economical, Social, Technological, Environmental and Legal aspects that may affect any business. Figure 1: PESTEL Analysis Economic India is currently the fifth largest economy in purchasing power parity, not mentioning its growing middle class and youth with more disposable income (Johnson Tellis, 2008). Since the target customers are the youth, the probability of success of instant coffee in India is high. Political India is a huge democratic country and the government is engaged in the welfare of its citizens through various economic policies. The infrastructure system of India is becoming better day by day. These factors can be of advantage to any new company that wants to start its operations in India. Technological India is a fast developing country and as such, the modern t echnological inventions are being adopted in all spheres of life. Social-cultural The new company may experience uncertainty avoidance from local consumers due to the predominantly Indian tea-drinking culture. The company may also face a cultural distance between its own marketing strategies and those of its partners in joint ventures (Heerden Barter, 2008). The enormous diversity of India, which is typified by inconsistent policies and social-economic inequalities, may also serve as a hindrance (Johnson Tellis, 2008).Advertising We will write a custom essay sample on Launching Instant Coffee in Indian Market specifically for you for only $16.05 $11/page Learn More Legal India has stringent policies regarding foreign-owned businesses. There are certain rules to be followed and taxes are imposed on foreign products. Environmental There are many social groups in India that are engaged in the preservation of the environment against pollution. These groups stage protests against companies that are responsible for any kind of pollution. If the new company has to face such protests, it will tarnish its image. It should be the prime concern of the company to adhere to the non-pollution policy. Market trends: â€Å"†¦the market for coffee in India has been growing steadily as consumers are becoming more acceptable towards international and premium brands† (BusinessWire, 2011). Internal Audit This kind of audit is done on variables than can be controlled by the organization Current Market Position The current market position of the company will have a great impact on its venture in India. It is a human tendency or psychology to go after the renowned ones. Target Market Traditional target market for the new company includes the â€Å"affluent, well-educated, white collar customers† between the ages of 25 and 44. As the companies expand internationally, an emergent target market consists of the â€Å"younger, less well-educated customers in a lower income bracket† (Moon Quelch, 2003). SWOT Analysis Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strengths Analysis Coffee is a habit in the Western culture. Since India is a developing country and the people are fast accepting the foreign products, the company can take advantage of the good opportunity for entering the rapidly growing instant coffee market in India. Weaknesses Analysis The company is yet to make inroads into the Indian tea-drinking culture and it is expected that it may meet challenges trying to establish itself (Johnson Tellis, 2008). The company may suffer great financial losses if the U.S. retail stores under perform because of harsh economic conditions or intense competition. Opportunities Analysis The company can enter into brand-franchising agreements with other partners in emerging markets to boost its sales, reputation and competitiveness (Johnson Tellis, 2008). Threats Analysis a) Highly competitive market The main competitors of the company in India are Cafe Coffee Day and Barista. b) Socio-political Groups There are certain social and political gr oups that are opposed to foreign products. Even though the number of such groups is limited, they can create unnecessary nuisance. Assumptions Assumptions are critical in any marketing plan as they function to standardize the planning environment (McDonald Keegan, 2002). This plan assumes that instant coffee will achieve a market segment of 10 percent before December 2012 as the company engages more partners and franchises in the Indian market. Price competition for the instant coffee market in India will force price levels down by 15% across the board. Marketing Objectives Strategies Marketing Objectives The marketing objective of the company should be to create a rare coffee experience that will make customers in India to visit established outlets for the coffee, stay for the striking environment, and return for the connection. It should be the policy of the company to build an image and reputation separate from competitors aimed at creating brand loyalty. Marketing Strategies V enkatesh notes that â€Å"†¦market segmentation is a strategy in which a large heterogeneous market is broken down into small homogenous segments and a separate marketing program is developed for each segment† (Venkatesh, 2011). The market segment selected for instant coffee is the high-end consumer segment and the strategy used will be price discrimination. Estimation of Expected Results It is expected that the introduction of instant coffee into the Indian market will assist the company to rapidly expand its retail operations and increase growth in its speciality sales and other operations. It is also expected that customers will achieve higher satisfaction levels. Identification of Alternative Plans and Mixes Alternative Plan Based on initial sales of instant coffee, the company may decide to introduce a new instant coffee product to target the middle class. Sheth observes that â€Å"the new middle class, especially in large population markets in China and India, is creating large-scale first-time buyers of everything† (Sheth, 2011). Marketing Mix for Instant Coffee a) Product The product – instant coffee – falls under the category of convenience products since it can be purchased from selected retail outlets and supermarkets. It lacks the signature bitterness and darker-roast temperament of brewed coffee, thus is seen as an excellent choice to compete in traditional tea-drinking cultures such as India (Business Pundit, n.d.). b) Price Instant coffee will be marketed to the higher-end consumer bracket, thus will be retailed at a premium price. The company wishes to use the high price tag to demonstrate the high value of the product and its commitment to adequately satisfy customer needs and demands. Chan et al are of the opinion that an effective price discrimination strategy communicates the unique value of a particular product to the customers (Chan et al, 2010). c) Place The place where a product first premiered and the d istribution networks that exist to ensure the product is adequately restocked are critical success factors for any internalization exercise (Chandrasekaran Tellis, 2008). Instant coffee is set to premier in the cities of Mumbai and New Delhi due to their affluent upper class and high population rates. Promotion Promotional activities are critical in exposing the product to the local audience and in targeting marketing communications with the view to elicit positive responses from the targeted audience (Narayan Manchanda, 2009). The company’s promotional activities will revolve around the word of mouth. Budget Marketing and other related activities are costly and, as such, organizations intending to launch new products into global markets must prepare adequately if they are to succeed in their endeavours. The company should allocate a fixed budget for the launch and promotional activities in India. First Year Implementation Programme The company will embark on partnering w ith local enterprises that share in the values and commitments of the company. The product will be initially introduced into two of such partnerships in Mumbai and New Delhi to evaluate uptake before comprehensive roll-out strategy into other major cities across India is kicked off in 2012. Although TV commercials will be aired in mainstream channels to introduce the new product, the main promotional strategy will be through word of mouth. A Market research survey will be done in September 2012 to assess customer attitudes and market share. Conclusion Studies demonstrate that most organizations target to enter international markets not only to exploit their existing competitive advantages but also to sustain and develop their strategic positioning. Other factors, such as profits and growth targets, international market opportunities, economies of scale, intense competition in traditional markets, saturated existing market and proximity to global consumers, may also account. With the introduction of instant coffee into the mainstream Indian market, the company will not only be aiming to enhance its competitiveness but also its strategic positioning. It may take some time but if the company adheres to all the parameters mentioned in this paper, success is sure to be achieved. References Cayla, J. Arnould, E.J. (2008). A Cultural Approach to Branding in the Global Marketplace. Journal of International Marketing, 16(4), 86-112. Chandrasekaran, D. Tellis, G.J. (2008). Global Takeoff of New Product: Culture, Wealth, or Vanishing Difference? Marketing Science, 27(5), 844-860. Heerden, V. Barter, C. (2008). The Role of Culture in the Determination of a Standardized or Localized Marketing Strategy. South African Journal of Business Management, 39(2), 37-44. Johnson, J. Tellis, G.J. (2008). Drivers of Success for Market Entry into China and India. Journal of Marketing, 72(3), 1-13. McDonald, M. Keegan, W.J. (2002) Marketing Plans that Work. 2nd ed. Woburn, MA: Butt erworth-Heinemann. Moon, Y. Quelch, J. (2003). Starbucks: Delivering Customer Service. Harvard Business School. Narayan, S. Manchanda, P. (2009). Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science, 28(3), 424-441. Sheth, J.N. (2011). Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices. Journal of Marketing, 75(4), 166-182. This essay on Launching Instant Coffee in Indian Market was written and submitted by user Tomas Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Organizations That Certify Productive Forests

Organizations That Certify Productive Forests The words sustainable forest or sustained yield comes to us from foresters of the 18th and 19th century in Europe. At the time, much of Europe was being deforested, and foresters became increasingly concerned since wood was one of the driving forces in the European economy. Wood used for heat became necessary to build homes and factories. Wood then was turned into furniture and other articles of manufacture and the forests that provided the wood were central to economic security. The idea of sustainability became popular and the idea was brought to the United States to be popularized by foresters including Fernow, Pinchot and Schenck. Modern efforts to define sustainable development and sustainable forest management have met with confusion and argument. A debate over criteria and indicators to be used to measure forest sustainability is at the heart of the issue. Any attempt to define sustainability in a sentence, or a paragraph, or even several pages can be limiting. I think you will see the complexity of the issue if you study the content and links provided here. Doug MacCleery, forest expert with the United States Forest Service, concedes that forest sustainability issues are very complicated and very much depends on agenda. MacCleery says, To define sustainability in the abstract is likely to be nigh on to impossible...before one can define it, one must ask, sustainability: for whom and for what? One of the best definitions Ive found comes from the British Columbia Forest Service - Sustainability: A state or process that can be maintained indefinitely. The principles of sustainability integrate three closely interlined elements-the environment, the economy and the social system-into a system that can be maintained in a healthy state indefinitely. Forest certification is based on the principle of sustainability and in the authority of the certificate to back up a chain of custody scheme. There have to be documented actions, demanded by each certification scheme, assuring a sustained and healthy forest in perpetuity. A worldwide leader in the certification effort is the Forest Stewardship Council (FSC) who has developed widely accepted sustainable forest schemes or principles. FSC is a certification system that provides internationally recognized standard-setting, trademark assurance and accreditation services to companies, organizations, and communities interested in responsible forestry. The Programme for the Endorsement of Forest Certification (PEFC) has made worldwide strides in the certification of smaller non-industrial forest ownerships.PEFC promotes itself as the worlds largest forest certification system...remains the certification system of choice for small, non-industrial private forests, with hundreds of thousands of family forest owners certified to comply with our internationally recognized Sustainability Benchmark. Another forest certification organization, called Sustainable Forest Initiative (SFI), was developed by the American Forest and Paper Association (AFPA) and represents a North American industrial developed attempt to deal with forest sustainability. SFI presents an alternative approach that may be a bit more realistic for North American forests. The organization is no longer affiliated with AFPA. SFIs collection of sustainable forestry principles were developed to achieve a much broader practice of sustainable forestry throughout the United States without higher cost to the consumer. SFI suggests that sustainable forestry is a dynamic concept that will evolve with experience. New knowledge provided through research will be used in the evolution of United States industrial forestry practices. Having a Sustainable Forestry Initiative ® (SFI ®) label on wood products suggests that their forest certification process assures consumers that they are buying wood and paper products from a responsible source, backed by a rigorous, third-party certification audit.

Global Warming, Politics and Policies Essay Example | Topics and Well Written Essays - 2500 words

Global Warming, Politics and Policies - Essay Example As the paper declares Carbon Dioxide (CO2) is the most prevalent of the greenhouse gases. Trees absorb CO2 and when they die, CO2 is restored to the atmosphere. The clearing of forests by mass burning, which is happening at a phenomenal rate in the tropical rain forests, is decreasing the amount of CO2 that is absorbed and increasing the amount that is added to the atmosphere. CO2 supplies about half of the total gases that create the greenhouse effect (Breuer, 1980). Although deforestation is contributing heavily to the excess of CO2 in the atmosphere, a larger portion is caused by the burning of fossil fuels such as oil and coal. Fossil fuels are burned by factories, vehicles and electricity-producing power plants to name a few sources. According to the research findings the vast majority of this excessive fuel consumption and its poisonous, pollutant and greenhouse-enhancing byproducts are located in the U.S., Europe and Russia. Other greenhouse gases include methane, which is released when vegetation is burned during land clearing, during oil exploration activities and the coal-mining process; chlorofluorocarbons (CFCs), which is the substance that cools refrigerators and provides the propulsion in aerosol cans and nitrous oxide (N2O) which is the lesser cause of CO2. It is generated from both man-made and natural processes. It is estimated that man-made influences represents about half of the CO2 output.